The Aesthetic Channel

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February 20, 2019

Before-and-after photo galleries essential to running a successful practice

Practice marketing on the visually rich and dynamic Internet requires B&A images that are as clear and compelling as the quality of the practice’s overall marketing message. This first of a three-part series, dedicated to the importance of patient photos, explores the reasons why good quality B&A photo documentation is crucial to practice success.

How to capture high-quality patient photos and practice videos

Since procedure pictures and patient testimonials are usually the first interaction potential patients have with your aesthetic practice, it is vital that you create high-quality photos and videos. Part two of this three part series presents tips and tricks from aesthetic physicians and industry leaders to help you build a gallery that shows off your expertise.

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Know relevant regulations before publishing videos and patient photos

Incorporating patient photos and video into public facing media, like websites, social media, or even group e-mails, requires extra vigilance regarding HIPAA’s requirements. This third and final part of the practice management series on photo and video galleries, provides an overview of the various legalities that must be obeyed when posting patient images.

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The Aesthetic Guide and The Aesthetic Channel editor, Erin Velardo at [email protected]

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